Saturday, June 2, 2007

Professional Business Cards

Looking for a way to make your business cards professional? Whether you’ve already got business cards printed, or are looking to produce cards for a new or changing business, here are some tips that will help.

It’s important not to have too much color on your professional business cards. The impression that you want to give is one of professionalism and efficiency, and several colors on your card may seem too ‘fun’ or flashy for some potential associates. So, if you make the background of your card the colors of the logo for your business, keep the font on the card black or white; if the background of the card is black or white, choose only one or two font colors for the words on the card. Not only does this look more professional, but it is less distracting as well.

You also want to make sure that your professional business cards are the right size; many times businesses try to be creative by making slightly larger business cards that may not be convenient for people to carry around, which means you could lose business. While you may need other professional materials such as posters or flyers in the future, keep your business card at standard size to make it more professional.

Lastly, make sure that the font you choose for your professional business cards is something both you and your creative team are satisfied with. The font should be original and act as a signature for your company, but should be commanding and ‘secure’ as well. Shadowy or ‘bubbly’ letters should be avoided; letters with clean, straight lines and a strong presence are preferred

Toby K

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